Heavily Embellished

Glitsy and shiny at the store front are garments, heavily embelished with spikes, jewels, pearls and studs. It seems to have been around for a good while now, but these things are noticably getting larger and larger. The embellishment trend are found on dresses, skirts, blouses, and jackets. Small beads in an array of colors are used to create intricate patterns that result in a feeling of beauty and wealth. Crown jewels and large spikes hanging on a shirt is somethign that used to be "too much", but now, it is totally acceptable and a fun twist to give for your existing style pallete.Putting on an embellished jacket or blazer with any outfit will automatically “dress up” the look and add a whole other dimension to otherwise, traditional silhouettes.

Inside the studio: LA standards photo shoot.

December 9th was a big day. On a cold and rainy Sunday afternoon at our DTLA studio, we had our first photo shoot for Stereotypes' look book. The creator of super cute and feminine, handmade props was Yoko Mizuide, our designer, buyer, creative director,,, she does everything! Thanks to collaboration of her multi-talents with our photographer Chris, the photo shoot turned out great. Our models were twin sisters, Jasmine and Jade, which was also a perfect match with Stereotype's main design theme to create something derived from fate and destiny that was told by myths and fortune tellings that all girls can't help to find out. (To boys, it's a girl thing ;)) Jasmine and Jade in blue and pick rara skirts was just a perfect depiction of innocent femme, reminding those who see it the "Gemini", the twins of 12 zodiac signs. Here are some behind the scene pictures from the shoot. The actual look book will be available January 2013.

Get Bold: An Easy Cat-Eye Make Up Tool

As much as we love bold eye-line, having it just the right size on your eyelids can be a challenging task. The popular cat-eye make up can also give you the same struggle in the busy morning hours or when getting ready for a weekend night out. Since we all know that drawing a perfect line from scratch is definitely not the most exciting task, we got a solution. We are introducing a line of new and innovative cosmetic tools this winter, and one of the product we are amazed with is this easy eyeliner stickers. This pre cut set of stickers come in several different shapes to accommodate each eye shape and size. Fine adjustment can be also made by simply cutting them into the shape of your wish. Application is also an easy-peasy task with a pair of tweezer and a mirror. A sticker on your eyelids may sound a little awkward at first, but it is made with a skin safe fabric and feels very natural when applied. Our line of beauty tools consist many interesting and innovative approach to traditional makeup. Check it out and get the "it" look in the easiest possible way.  

Introducing,,, Make One LA

Our featured brand of the month, Make One LA, is an LA based brand that seeks to promote ethics and giving mind. Their specialty, knit tops, hug and hang very well on wearers', which create laid-back and yet, chic silhouette. Make One LA also gives its passion in giving back to society by making donations from its sales to various organizations. Designs consist vintage look inspired digital prints to something that reminds company's home ground, California. For this season, the new bodies are embellished with studs, lace, and crochet for more current looks. The selected pieces on our website are looking absolutely fabulous! Items are already available for sale.

Also see,,,

Make One LA website: http://makeonela.com/