Heavily Embellished

Glitsy and shiny at the store front are garments, heavily embelished with spikes, jewels, pearls and studs. It seems to have been around for a good while now, but these things are noticably getting larger and larger. The embellishment trend are found on dresses, skirts, blouses, and jackets. Small beads in an array of colors are used to create intricate patterns that result in a feeling of beauty and wealth. Crown jewels and large spikes hanging on a shirt is somethign that used to be "too much", but now, it is totally acceptable and a fun twist to give for your existing style pallete.Putting on an embellished jacket or blazer with any outfit will automatically “dress up” the look and add a whole other dimension to otherwise, traditional silhouettes.

Inside the studio: LA standards photo shoot.

December 9th was a big day. On a cold and rainy Sunday afternoon at our DTLA studio, we had our first photo shoot for Stereotypes' look book. The creator of super cute and feminine, handmade props was Yoko Mizuide, our designer, buyer, creative director,,, she does everything! Thanks to collaboration of her multi-talents with our photographer Chris, the photo shoot turned out great. Our models were twin sisters, Jasmine and Jade, which was also a perfect match with Stereotype's main design theme to create something derived from fate and destiny that was told by myths and fortune tellings that all girls can't help to find out. (To boys, it's a girl thing ;)) Jasmine and Jade in blue and pick rara skirts was just a perfect depiction of innocent femme, reminding those who see it the "Gemini", the twins of 12 zodiac signs. Here are some behind the scene pictures from the shoot. The actual look book will be available January 2013.

Get Bold: An Easy Cat-Eye Make Up Tool

As much as we love bold eye-line, having it just the right size on your eyelids can be a challenging task. The popular cat-eye make up can also give you the same struggle in the busy morning hours or when getting ready for a weekend night out. Since we all know that drawing a perfect line from scratch is definitely not the most exciting task, we got a solution. We are introducing a line of new and innovative cosmetic tools this winter, and one of the product we are amazed with is this easy eyeliner stickers. This pre cut set of stickers come in several different shapes to accommodate each eye shape and size. Fine adjustment can be also made by simply cutting them into the shape of your wish. Application is also an easy-peasy task with a pair of tweezer and a mirror. A sticker on your eyelids may sound a little awkward at first, but it is made with a skin safe fabric and feels very natural when applied. Our line of beauty tools consist many interesting and innovative approach to traditional makeup. Check it out and get the "it" look in the easiest possible way.  

Introducing,,, Make One LA

Our featured brand of the month, Make One LA, is an LA based brand that seeks to promote ethics and giving mind. Their specialty, knit tops, hug and hang very well on wearers', which create laid-back and yet, chic silhouette. Make One LA also gives its passion in giving back to society by making donations from its sales to various organizations. Designs consist vintage look inspired digital prints to something that reminds company's home ground, California. For this season, the new bodies are embellished with studs, lace, and crochet for more current looks. The selected pieces on our website are looking absolutely fabulous! Items are already available for sale.

Also see,,,

Make One LA website: http://makeonela.com/

Let It Do the Talking style guide (1)

Do you have a wardrobe full of nothing to wear? For this eventful holiday season, deciding what to wear for every party could become a challenging task for all fashionistas out there. We don't want to be seen in the same outfit twice by the same crowd, but don't feel like spending a whole bunch buying new things for every occasion because after all, it's just a 'one time thing'. We totally get you! The secret is that there are number of ways to give a twist even to your everyday staples. The best and the easiest way to do this is by incorporating unique pieces of jewelry/accessories. You could go purchase new jewelry or pick a few from your wardrobe and mix and match the most extraordinary combo. One quick tip in doing this is to choose a statement piece that best suits your style and speaks for you. So here we go. We put together a style tip. Hope you can gain some ideas and use them in your holiday outfits!

Bedazzled Holiday!

Holiday is around the corner and we can almost feel it in the air! It is the BEST and yet the busiest and the most hectic time of the year. Before you go bust out on all night shopping this coming Friday, LA Standards is presenting to you some of our Holiday gift favorites. This holiday season, we are loving our collection of bedazzled items. By "bedazzled" we don't just mean a shirt covered in bling-blings, but we got things like metallic yarn sweater, metals and gem embellishments, sequins, and glitter print tops. From real edgy girlfriends to more chic/femme faves, we got items that satisfy your entire shopping list for the season.  And what could be better to get all your holiday shopping done in a nice and comfy living room with a cup of coffee? Avoid the crowd and the messiness of the stores, and get to... www.lastandards.com

Stereotype -Birth Stones- sneakpeak

What is yours?...

Introducing,,,Stereotype

"He loves me, He loves me not... What does he like? Who is my best match...?" When a girl is in love, that's all she can think about. Wondering every minute of her day where and with whom she finds her love fate. Reading horoscopes and fortune telling of some sort, no matter how old she gets, she searches within for her destiny and dreams of what it might be. Stereotype collection was born from a girl's everlasting dreams. The line consists of comfortable tops with soft and chic designs to edgy, studded tops. The collection offers something for all women and will be available on our website for the holiday 2012. Have irresistible wonders of your heart find a perfect piece for you.  

Simple Knits with Huge Personality

This fall, we are seeing transformations of simple knit shirts with variety of prints, trims, and effects. Silk screen prints to bedazzled trimmings, the varieties of these designs offer something for everyone. My favorites of the season are vintage inspired digital prints and silk screen textured prints. Be inspired and grab a shirt that speaks of your mind/personality.

Vogue Vintage Pattern

HOT HOT HOT!